Client:

Shadlee more than Just a great taste. Founded in the year 2000, in Urmia, Northwest of Iran. Orum Narin Ltd is built in 110,000 m2 of land out at which 12,000 m2 is closed for production, and also owns a 5,000 tons cold store 15 km far from the plant. Orum Narin company committed to leading the fruit juice, Nectar, concentrate and puree production in Iran, most importantly the first producer of Organic fruit juices in Iran under license Soil Association from the UK and KIWA BCS from Germany. In 2017 a glass bottle line has been added to produce different kinds of syrups and mocktails, under the existing brand (Shadlee). Orum Narin believes nature’s most fascinating fruits grow in the fertile soils of the old Persian empire, especially West Azerbaijan province with its favorable climates is one of the largest fruit growing areas in Iran. the area is rich in 600,000 tons of Apple. 200,000 tons of White Grape and 20,000 tons of Red Grape (Vitis Vinifera Rasha) along with 20,000 tons of Sour cherry. We pick the most succulent fruits for our production and put quality and health on top priority. Shadlee aims for the full satisfaction of customers at home and abroad.

Client Challenge:

Their marketing research showed youth drink their lemonade with liquors. They want to make a campaign without mentioning you can mix them up with liquors. Another Marketing research showed, people in some crowded part of the city drink every they juice. They want to remind people what they should drink at that moment.

Solution:

For the first Challenge, designed a campaign with neon lights that make an ambiance look like La Vegas casinos and bars. For the second challenge, designed a campaign whiteout product packages, we just wanted to remind customers when you thirsty you need some juice.

My Role:

– Illustrator

– Graphic Designer

– Part of the brainstorming team