My name is Ali Hoss. I’m a multidisciplinary designer and UX/UI designer.

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Problem Definition:

According to a survey conducted by Kitchen Stories in 2019, 30.52 percent of the United States (U.S.) citizens used to dine out a few times per month. From the study, it also emerged that slightly more than 24 percent of the respondents stated that they ate out several times a week during the period considered. Because restaurants routinely serve food with more calories than people need, dining out represents a risk factor for overweight, obesity, and other diet-related chronic diseases.



Home Cook App:

Homie cook is an application designed to let home chefs sell home-cooked meals directly from their homes. This will also give people a healthier option when ordering out. This application has integrated with UBER EATS which will be responsible for all deliveries.



Competitors Analysis:


1- Home Chef

Pros Cons
Meal Kit Delivery Service Users can only choose meals from the menu set from the current week
Offers detailed instructions on how to prepare each meal Not a great option for users who have no time to cook
Offers meal kits boxes for 2, 4, and 6 people Does not allow someone to make a box for 1 person


2- Freshly:
Pros Cons
Food Delivery Service Meals are pre-cooked and would have to be reheated
Provides Healthier Options Users can only choose meals from the menu set from the current week
It can help users lose weight by helping them stay on track with their caloric goals. Subscription service



Interview Task:


Task A Buyer:

I would like to see how you walk through placing an order.

  • What stands out to you?
  • Where do you think you’d be able to find a specific type of food?
  • Please find the Japanese food to order. Please describe your thought process while walking through this. Where do you think you can find it? What is your first instinct to find it?


Task A Chef:

Imagine you are a chef using this app for the first time. Imagine you want to set up your profile first with recipes so that your customers know what food you know how to make. Imagine you want to add a recipe

  • Where will you look to add a recipe?
  • Can you think of another place to add a recipe? Does this remind you of any other apps?
  • What will you do next now that you have created a recipe?
  • You’ve received a notification that an order has been placed for one of your food items. You want to accept and create the order. Please complete the order the way you see fit. What do you think will happen once you’ve accepted the order?


Task B Chef:

Imagine there was a database where all ingredients are connected to prices.

  • How do you think you could calculate the cost yourself?
  • Where is the best place to keep the price calculator?
  • Do you want to add a recipe to the price calculator?
  • Will you base the food on the price calculator?



Findings from user testing rounds 1&2:


  • Users said they can use this app to start/grow a business
  • Users liked the certificate information from the chef
  • Users like the integration of Uber Eats


  • They think it’s a recipe application.
  • Unable to find certain features.
  • Not knowing if the food is organic, vegan, fits their religious beliefs, etc.
  • Not knowing if chefs have a license or not.


  • Pictures look too professional for home cooks.


What did we expect?

We expected to find out if users understood the flow of the app.


Did we validate/invalidate the hypothesis?

Our hypothesis was validated. We said that users would use this app the buy/sell home-cooked meals and the users we tested all agreed that this is what they would use the app for.


Next Step:

  • Research more about the legalities of the product
  • Adding a social media timeline for the community to interact with each other.
  • Adding more screens to better understand the flow.
  • Add more analytic options
  • More user testing


Our Team:

Mary Morekas • Jen Stanton • Ali Hoss


My Role:

– UX/UI designer

– UX Researcher