Client:
USO bags are a San Diego based company that produces women’s bags and accessories. They manufacture over 20 years without any brand. They sell to their customers non-branded and they never built up their brand.
Client Challenge:
They manufacture bags and accessories without brand and they wanted to build up their brand. The name was USOUTLET.
Solution:
Changed the name from USOUTLET to USO, because the outlet looks like cheap merchandise. Designed logo and brand identity that extendable on different fashion merchandises. Built-up brand strategy and marketing strategy. Selected brand primary and secondary colors. Designed some accessories like the belt that show how they can use their logo in the future. Designed packages and other marketing collaterals.
My Role:
– Graphic designer
– Brand identity designer
– Part of the photography team
– Package Designer