My name is Ali Hoss. I’m a multidisciplinary designer and UX/UI designer.

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URFIT App UI/UX Design

Help online fashion customers shops the right size every single time



The internet has changed so much about our lives; it’s hard to imagine a time without it. Of course, one of the main things the internet has altered is the way we buy. How we discover, research, and ultimately purchase products is entirely different from even a decade ago. To succeed, great marketers need to stay ahead of the game to meet consumers where they’re hanging out and present an offering in a way that will be well-received.


What factors influence our decisions for online shopping? 

  • Convenience (85%) 
  • Price comparisons (72%) 
  • To save time (71%) 
  • To avoid crowds/other people (54%) 
  • To read reviews before purchase (54%


Why Fashion?

The fashion industry is a big market for investing and is growing. The number of eCommerce fashion stores is growing every year. 

In 2020, U.S. retail e-commerce revenue from the sale of fashion apparel, footwear and accessories amounted to an estimated 110.6 billion U.S. dollars and is projected to grow to almost 153.6 billion U.S. dollars by 2024.

In 2021, there are anywhere between 12 to 24 million online shops. There are currently over 2.14 billion global online shoppers. There are over 2.1 million online retail stores in the US in 2021.




  • Online apparel sales in 2020, 46%
  • Online apparel sales in 2019, 30.1%
  • Online apparel sales in 2018, 26.6%



In 2020, the survey found that for every $1 billion in sales, the average retailer incurs $106 million in merchandise returns.

ABOUT 10%!



Consumers that return products to Amazon cite similar reasons why they return a product compared with returning products to other retailers, such as damaged items and the product didn’t appear as it did in the photo. However, sizing and fit was a much more common reason consumers said they returned online orders to non-Amazon retailers, at 46%, compared with returning products to Amazon, at 34%. Numbers don’t add up to 100% because of another response.


Fit is the most common reason to return on online order





The lack of a standardized apparel size system means that from brand to brand and from country to country – your size can fluctuate. A size Small in one store could be a Medium in another – understandably, this can make online shopping confusing and stressful. It also makes shoppers crave the offline opportunity of trying clothes on to be sure of the right fit.



How might we help online fashion stores improve their conversion rates and get less return by providing better size charts?




Our stakeholders are online fashion store owners



  • Online Fashion Stores 
  • Ecommerce Directores 
  • Developers 
  • Website Designers 
  • Ecommerce Specialists




Generation X (people born between 1966-1981) makes more online purchases, They have so many years of shopping habits in physical stores. They do not want to pay attention to all size chart details.


In the US. any returns cost online stores in average $8 – $15


  • Having less returns will eliminate using plastics, papers and gas.
  • Carbon footprint almost two times smaller than a traditional shopper.






  • They have a size chart in the description section, and they are super hard to change
  • Web templates do not provide size charts 
  • The most return is because of fitting problem
  • They spend 10 – 20 minutes for any returns
  • Products returns cost the online fashion store $10 – $100
  • Part of the products returns is not sellable
  • It is hard for customers to find the size charts section




We help provide accurate sizing information for online fashion customers.  App has machine learning-based apparel sizing recommendations, with simple measurement input from customers. It keeps customers sizing information for next shopping, and they can update their information anytime. Also, customers can scan in-store QR codes on the actual product tags to find their appropriate size faster.


How to make all sizes match? 

  • Fashion store owners can make a size chart in simple ways. Create excellent size charts for their online fashion shops on e-commerce platforms.
  • Customers can find the proper apparel size every single time. They can input general sizing information in the app.



We will deliver an app or plugins for the common e-commerce platforms.  

1- BigCommerce

2- Shopify

3- Wix


5- WooCommerce

6- Volusion

7- Prestashop

8- Weebly


10- Magneto

Also, mobile app or website for the fashion shopper to keep the record or scan size QR code in the physical store



1- Size charts 

2- Apparel size recommender

3- Custom Size Recommender

4- Keep history of customer size

5- In-store QR code size charts



From layout, images, to content and color, create visually consistent and easy-to-read size charts for your products.

Easy to use and make size charts:

  • Easy to upload any picture for better understanding size chart (drag and drop)
  • Easy to add video URLs (from personal hosting, Youtube and Vimeo)
  • Fashion store owners can update size charts information by importing and exporting CSV
URFIT Apparel Size chart App UIUX DESIGN Ali Hoss


Machine learning-based apparel sizing recommendation, with simple measurement input from customers. The app will show the percentage of success and size charts details to build better relations between store and customers.


If a fashion store sells any apparel with custom sizes, the app can provide their customer’s proper size recommendations.

Size recommender can also be used for any product: from footwear, pet products, to snowboards.


4- Keep history of customer size

If the customers have an account on the URFIT app, they can see a complete and the most accurate size recommendation after the login, including all details.

The app keeps all your shopping and sizing history for customers, and the app can stay logged-in in any online store with a simple checkmark. The shopper can go to the app and update sizing at any time


5-In-store QR code size charts

App will create QR code for any size charts, it can be use even in physical store. Customer can scanned on app and find their size quickly instead of try them on in store one by one.


Simple & transparent pricing – affordable to businesses of all sizes

✓14-days trial for any paid plans



✓Up to 2 Customizable Size Charts

✓Automatic Unit Converter

✓Dynamic Size Charts



✓Unlimited Size Charts

✓Automatic Unit Detection by Location

✓Basic Analytics



✓Advanced Apparel Recommender

✓Custom Recommender

✓Advanced Analytics



This process includes continued activities of risk identification, risk assessment, planning for newly identified risks, monitoring trigger conditions and contingency plans, and risk reporting on a regular basis.





Fashion online stores owner get fewer returns by providing proper size charts and apparel size recommender features.

Conversion Rate:

The app can improve the store conversion rate by apparel size recommender features.


Customers can have an account on the URFIT app and keep, update and manage their sizing. Customers can use the URFIT account on different websites. This feature makes trust between fashion online stores and customers.




Positive review:

  • 1000+ positive reviews in app stores including: BigCommerce, Shopify, Wix, Shift4Shop, WooCommerce, Volusion, Prestashop, Weebly, Squarespace, Magento, IOS app store, and Android app store

the APP Installations:

  • 1000+ trial version installation after 6 months.
  • 1500+ premium and the ultimate version after 12 months

Social Media:

  • Increasing social media impression up to 2000+ per day after 3months.
  • Increasing social media followers to 5000+ after 6 months.

Well Known Brands:

  • Increasing well-known brands’ online store installation to 100+ after 12 months.

INCREASing website views:

  • Increasing website impressions to 10,000+ per day
  • Increasing website clicks 1000+ per day after 12 months.