Client:

Doobacco is the waterpipe-tobacco manufacturer for hookah base on Germany. They sell in Europe, Asia, and Middle Eastern countries. They produce high-quality waterpipe-tobacco in the world. Their goal is to produce high-quality tobacco with organic flavors. They try to make a well-known brand that was not existing in this industry before.

Client Challenges:

Before Doobacco, all brands in the market provide waterpipe-tobacco in a regular package and their quality of product and packaging were not good enough. Usually, their package leaking has a very unprofessional design, and also unorganized info for gradients. Doobacco wants to provide high-quality products but the problem was the price.

How can convince the customer for a higher price?

How can make the product which is adapted to their culture.?

Solution:

Designed a logo with a serif font as traditional products and smoke. A built-up nice-looking brand that has shown the quality of the products. For packaging, designed something like a drink can and perfume box. Used orientalism pattern for adaption with Arabic culture that Hookah comes from.  Designed the labels for flavors with some cool ideas like Rock Melon, Techno, and R&B. In contrast, other tobacco use just fruit. Created different edition base on our personas. Silver Edition as basic merchandise. Black edition for cold flavor and a little higher price. Pink edition with light flavors for ladies.  Gold Edition for expensive restaurants and bars.

My Role:

– Senior graphic designer

– Branding Designer

– Part of product design’s team

– Part of the marketing strategy team