Client:
Maserati (Italian: [mazeˈraːti]) is an Italian luxury vehicle manufacturer established on 1 December 1914, in Bologna, The Maserati tagline is “Luxury, sports, and style cast in exclusive cars, and the brand’s mission statement is to “Build ultra-luxury performance automobiles with timeless Italian style, accommodating bespoke interiors, and effortless, signature sounding power.
Client Challenge:
They wanted to build up the brand identity base on the original Maserati’s brand identity. They did not know how can study and how they could keep brand Identity in different media. They wanted to translate all designs and make them as similar as possible.
Solution:
Studied all the Maserati brand identify guidebook. Designed all marketing collateral and branding base on the Maserati brand identity. Extended Maserati brand Identity on all media such as website, stationeries, events, catalogs, packages, and decorations.
My Role:
– Brand identity designer
– Graphic designer