Client:

Chicago Latino Film Festival. The Chicago Latino Film Festival is a U.S. film festival, focusing on Latin America and Latinos. Held annually in Chicago since 1985, it is organized by the International Latino Cultural Center (ILCC) and sponsored by a number of national corporations as well as by the local Hispanic and Latino community. The Festival features the work of promising Latin American filmmakers with a special emphasis on films that showcase the enormous diversity of Latin America, and that defy commonly held stereotypes about Hispanics and Latinos.

Client Challenge:

They want to have a poster that is showing Latino culture and should be related to the film festival

Solution:

Researched and empathized about Latino culture and find some of their traditions. Selected cutting paper, rooster, Piñata, and colorfulness from the Latino world.  Used camera and motion of piñata as some film elements. Conceived how the filmmaker can turn night to the bright morning that is showing Latino’s filmmaker’s difficulties to make a movie.

My Role:

– Illustrator

– Graphic Designer